I work at the intersection of strategy and creativity—bringing over two decades of experience in new product development with expertise in children’s products and technology.
My approach is what I call child(ish). It’s an approach to problem solving that blends the analytical rigor I acquired at Columbia Business School with the creative fluency I honed at The Rhode Island School of Design. It also reflects my belief that the best design can—and probably should—be influenced by play.
Services
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Strategy
Market Research, Competitor Audit, Customer Interviews, Trends, Target Audience, Product Vision, Business Case
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Concept Development
Ideation, Prioritization, Sketches/Mockups, Value Proposition, Feasibility, COGS Estimation, User Feedback
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Design
Design (form, ergonomics, aesthetics), Engineering, CAD Modeling, Material/Color/Finish Selection, Packaging
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Prototyping & Testing
Prototype Development, Internal Reviews, Refinement, User Testing, Iteration Cycles
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Validation & Pre-Production
Engineering Validation, Safety Testing, Sourcing, Tooling, Design & Packaging Finalization, Compliance Testing
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Go To Market
Marketing Campaign Development, Creative Asset Development, Product Page Content, Launch Event, PR